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Sports fans usually get a fair share of small incentives if their team wins, like a free taco or burger or bagel.
Thursday’s 11-2 win against the Chicago White Sox meant much more to a select group of Cleveland Indians fans.
The Indians’ franchise-record 15th win in a row is going to cost Universal Windows Direct around $2 million, per Cleveland.com. The company had offered a tantalizing promotion to its customers during July: If the Indians staged a 15-game winning streak from Aug. 1 to the end of the season, any business done with the store — window installation, siding, doors and other services — would be free. Cleveland’s streak began Aug. 24.
Thursday’s promotion-punching win left customers/fans ecstatic.
“I never believed it was going to happen, so I only started paying attention yesterday,” Lorianne Sevic, a customer poised to receive a $34,000 rebate for windows, siding, doors and gutters, said via ESPN.
Universal Windows co-owners William Barr and Mike Strmac had a watch party on Thursday with their customers at Progressive Field. The idea for the promotion derived from the company celebrating its 15th anniversary.